The Innovator Offer

Vita HCS was established to tackle two needs:

  1. The innovation journey from ‘bench to bedside’ is complex and shrouded in often incomprehensible language and acronyms.
  2. Developing the product is often easier than selling it.

We have focused on creating a systematic approach to product development using simple language and mechanics. We have also tested and validated an approach to technology adoption that makes investors, health systems and payors comfortable. This way we remove the need for innovators to sell and for health systems to make a decision.

The Health System Providers offer

Health systems are often faced with two complex decisions:

  1. How to find where best to invest in technology
  2. What technology to invest in

Where we work

We work with institutes and industry globally and our methodology has proven successful in developed and emerging health systems.

Our aim

Our aim is to make technology adoption in health and wellbeing easy. Easy for the technology developers and for the users, one where we de-risk all stakeholders including financiers.

The Team

Omar Butt

Healthcare Innovation consultant and Co-founder

Omar is a Healthcare Innovation consultant and Co-founder at Vita Healthcare Solutions as well as Innovation Account Lead at Imperial college health partners.

After over a decade working in the Healthcare sector in various innovation and Market access roles, Omar made the move to the provider where he has worked for or on behalf of a number of institutes, helping shape Innovation strategy or adoption.

He has developed and manages an ecosystem to nurture and accelerate life sciences related innovation to commercialisation, ensuring it is aligned with market preferences for rapid spread and adoption with impact.

With a wealth of commercial experience in Innovation and now a deep understanding of the dynamics of healthcare system innovation adoption he has, with his co-founders, established and validated a systematic approach to market access and adoption.

He is currently involved in multiple Early, Mid and Late-stage ventures and mentors several Life science innovations globally. An MBA from Imperial he has a continued academic passion for Consumer behaviour and Venture strategy.

  • Imperial Business School, Executive education, Masters Programme, honorary Lecturer Healthcare Innovation
  • Frankfurt Business School Executive education, Masters Programme, honorary Lecturer Healthcare Innovation
  • King’s College London Entrepreneurship institute – Medical Innovation Mentor
  • Imperial MedTech Super Connector Innovation Mentor
  • NIHR – London IVD Strategic Partner
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Hassan Chaudhury

Consulting Director

Hassan is Consulting Director at Vita Healthcare, Commercial Consultant for Great Ormond Street Hospital for Children, Strategy Lead for the Source Group and the Global Digital Health Specialist for Healthcare UK at the Department for International Trade, with a global role advising commercial teams in over 100 UK embassies as well as innovators, health systems and Governments. 

His background is in social work, informatics, NHS commissioning and public health. He was later co-founder, CIO and Chief Commercial Officer at Health iQ – an award-winning real world evidence and health analytics firm before its acquisition and his exit in 2019.  
He mentors at the NHS Innovation Accelerator, KQ Labs at The Francis Crick Institute and SimDH at London South Bank University. He is an Editorial Board member of the International Journal of Digital Health, a member of both the HIMSS Innovation Committee and The Institution of Engineering and Technology (IET) Healthcare Sector Exec Committee, co-Chair of the Diversity Interest Group of the PM Society and also holds an Honorary Research post at Imperial College London.

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Dr Pramod Prabhakaran MBBS MRCPsych

Independent Healthcare Consultant & Head, International Business Development Imperial College Health Partners

Pramod has 20 years experience in clinical, educational and leadership roles in the UK, currently practicing as a Consultant Psychiatrist specialized in adult and elderly psychological and cognitive health.

Currently, Pramod heads international business development at Imperial College Health Partners, bringing together world leading academic and healthcare organisations such as Imperial College London, the Royal Marsden Oncology hospital and the Royal Brompton Heart Hospital.
Prior to his current role, Pramod was Medical Director for a large portfolio of mental health and community services in NW and NC London responsible for quality, service transformation and clinical leadership of acquisition.
He was Joint course director for psychiatry at Imperial College School of Medicine from 2007 – 2014.
Pramod has considerable global healthcare knowledge and expertise having clinically practiced in the UK, UAE and Australia, as well as led collaborative projects with countries in the Middle East and China.

Service Redesign and Transformation – mental health service redesign programme in NW London including establishing single point of access, perinatal service development in Hillingdon, memory pathway redesign and memory clinic development in Harrow, design of outcomes based integrated mental health and physical health model for psychosis in NC London. As independent consultant clinical lead, supported strategic development and redesign of community based mental health services, in Hampshire, working towards cost-effective integrated primary care focused services.
Operational Experience – operational responsibility for a large portfolio of community and mental health services, with an annual turnover of £200m and approx. 2000 staff.
Professional leadership – professional lead with responsibility for about 200 medical staff.
International Healthcare – undertaken multinational policy development in the field of elderly care and integrated care models, currently engaged in mental health hospital and rehabilitation service development in GCC.
Digital Health – led implementation of digital health solutions, including telehealth programmes for chronic conditions (COPD and Heart Failure) and mHealth programme for psychosis . Mentoring digital start-ups within Dh.L accelerator.
Clinical Expertise – clinical experience in multiple psychiatric specialties including general adult, old age, forensic and liaison psychiatry.

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